“I’m a part of a bigger machine. There’s a reason why Nike sends me kicks. Yes, they know I’m a sneakerhead, but they know I’m going to put them on,” Says Waithe
You Ain’t Got These is set to premiere April 6 on Quibi, a new streaming platform, designed specifically for your phone. The series dives into how monumental the sneaker community has become and who is driving those sales. Episodes will feature the sneaker industry’s most important figures, including designer Kerby Jean-Raymond and NBA all-star Carmelo Anthony.
Waithe says there’s a reason why she tapped ballers like Anthony to be on her show.
“I think hip-hop and sports go hand in hand. There’s a respect level between athletes and rappers,” Waithe notes. “It’s different elements where these people are larger than life that sometimes society forgets that they’re Black. The Black community does not. We know that those people are icons no matter what.”
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