Kim Kardashian renamed her shapewear line to ‘Skims’
By Adetoun Adeyemo. August 28th, 2019. 9:00 am
Kim Kardashian West’s shapewear line Kimono is no more. The new name changed over cultural appropriation, is SKIMS Solutionwear.
The reality star, makeup mogul and law student said on social media that she changed the name after much “thought and consideration.” Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.
The name Kimono, the same word for an ancient Japanese style of dressing, surfaced in June after Kardashian West attempted to trademark it.
The undergarments that “smooth, lift or sculpt” are color and size-inclusive, ranging from XXS to 5XL. Some pieces include side slits in spots Kardashian West said she used to make herself with scissors. SKIMS is set to be released Sept. 10.
“I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies,” Kardashian West wrote online. “My fans and followers are a huge inspiration to me — I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name.”
Her family has previously been criticized for cultural appropriation for sporting cornrow braids, blackface, a Niqab, and a Native American headdress.
Meanwhile, Kardashian West’s beauty brands, KKW Beauty and KKW Fragrance, recently celebrated the release of a fragrance collab with sister Kylie Jenner in red, pink and nude lip-shaped bottles.
“My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,” writes Kim.
“After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies. Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for everybody. SKIMS.COM. #ShowYourSKIMS“
So there you have it, Skims. It’s still got the play on words but doesn’t drag anyone else’s culture in the process. Nice one,
“I’ve always been obsessed with shapewear. It was like when everyone was getting bras and underwear, I was always getting shapewear.”
“There was times where I triple shapewear it up, and people would write [to] me all the time and say ‘oh my god, you look so good after the baby’ and I’m like that is three pairs of shapewear. That’s, like, not me.”
Three pairs, you say? Ooooh. I don’t think I could do that.
Kim’s extreme fashion lengths never fail to surprise us, huh?
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