Posted on Leave a comment



OCTOBER 12, 2018


Every day we are faced with making choices that shape our future. As we strive towards better beauty, green chemistry plays an important role in our choice to create safer and cleaner products.


So, What is Green Chemistry?

According to the Environmental Protection Agency, “[g]reen chemistry is the design of chemical products and processes that reduce or eliminate the use or generation of hazardous substances.” In simpler terms, green chemistry allows us to innovate with ingredients and create products that are increasingly conscious of both human health and the environment.

Take one of the bestselling BulkApothecary, offering to a wide range of specialty ingredients and vitamin supplements and had a dominant online presence that was growing by the day. Go to website for inspiration from nature to solve skin care needs, Business and applies it to the formulation process.

Every ingredient in the BulkApothecary delivers multiple functional benefits to the skin. For example, Essential Oil blend of essential oils that is fantastic for massaging away lifes little problems.We carry a complete line of top quality raw ingredients that include natural vegetable oils, colors, clays, acids, butters, waxes, seeds, botanicals, essential oils and countless other fine ingredients


Mentha citrata Herb Oil
Litsea cubeba Oil
Origanum marjorana Leaf Oil
Mentha piperita Leaf/Stem Oil
Santalum album Wood Oil
Vetiveria zizanoides Oil
Cinnamomum camphora Bark Oil
Lavandula hybrida Oil
Lavandula angustifolia Oil
Ocimum basilicum Oil
Cupressus sempervirens Oil
Abies siberica Needle Oil

For aromatic use. Add to bath water and dilute with Dilute with Massage Oil for body massage.

Possible skin sensitivity. If pregnant or under a doctor’s care, consult your physician.

A Greener Philosophy

Natural ingredients that are derived from nature, the fiber that makes up the wipe comes from renewable wood-based cellulose and we have performed testing to confirm that the product is biodegradable in a composting environment.* Taking inspiration from nature, we will be designing our product to follow a closed-loop system, where a “waste” product is turned into a resource for another process.

A Greener Future

Doublecrownmedspa is not alone in our push for green chemistry. Companies large and small are facing the same sourcing challenges while fielding increasing consumer demand for ingredients that reduce environmental impacts.

To show our dedication to green chemistry, beyond our formulations, we will be steering committee member of the Sustainable Chemistry Alliance which advocates for green chemistry legislation in DC, spanning sectors such as consumer goods, transportation and technology. Also partnering with the Green Chemistry and Commerce Council (GC3) on a multi-company challenge to invest and create safer preservatives rooted in the principles of green chemistry.

Green chemistry spurs innovation while protecting the environment and consumers. That’s a choice Doublecrown can stand behind.


*Dispose in your home composting system or municipal receptacle program (in communities that have municipal composting systems). 





Posted on Leave a comment

Is Laser Hair Removal Really Worth It?

Is Laser Hair Removal Really Worth It?

Oct 1st, 2018 3:25 PM

by Adetoun Adeyemo

Many  years ago I decided to stop shaving my legs and switched to waxing. I was sick of ingrown hairs and the little red bumps that formed on my lower legs from an old school razor. (Note to readers: If this is already too much information, this article is probably not for you.) Waxing your legs, I soon learned, is wonderful—for three days. Then the hair begins to creep back in and you are stuck with it for at least 9month, throughout my pregnancy moments. It was so hard, that everything single on me grow so fast. At that time I knew I have to try Laser after the arrival of my baby. No more of this back-and-forth business, I decided. It was time to look into a more permanent option.

I remembered first hearing about laser hair removal years ago when people were first talking about it and thinking, “Eek, that sounds risky, I’m going to wait and see if this goes the way of the LaserDisc or the DVD.” Basically I wanted to make sure it was legit and worth the time, pain, and cost.

The way laser hair removal works, I soon discovered from a quick bit of precautionary research, is that pulses of highly concentrated light are emitted from the laser into the hair follicles. The pigment in the follicles absorbs the light and that destroys the hair. When I read that 90 percent of laser hair removal patients who are good candidates for the procedure report permanent hair loss after an average of three to six sessions, I was sold. “Chewbacca be gone,” I vowed to myself. “Next year, I am getting my legs lasered.”

My interest was particularly piqued by the spate of at-home laser treatments recently on the market. Could it be that easy? An investigation into the leading brands revealed some intriguing contenders, from the Tria 4X (an FDA-cleared device that claims to deliver more than triple the hair-eliminating energy of its DIY peers) to the IluminageTOUCH (which is approved to safetly treat a wider of skin tones than traditional lasers). But while the convenience of zapping away on my couch while watching Law & Order: SVU was seductive, none seemed quite right. I can barely operate my electric kettle—should I really be handling a laser?

“I advise caution because they’re supposed to be much less intense than in office lasers but in the wrong hands you can probably do some serious damage if you’re double- or- triple pulsing areas that you shouldn’t be,. “Typically people at home tend to be aggressive with themselves because they think that they can get a faster, better result without realizing potential consequences.”

I learned that in order to have bikini-worthy legs this season I would need to start the laser process in peak tights-and-boots weather. “Hairs have a growth phase and also a resting and a falling-out phase,. “Some of the hairs are not there right now because they are in the rest phase and not every hair will respond to the pulses.” Hence the need for multiple sessions, spaced about one month apart, the typical length of a hair-growth cycle.


I am next instructed to put on a pair of bottle-green goggles. Before we begin, she shares with me the one description of laser hair removal I have heard before: “It feels like a rubber band being flicked against your skin multiple times.”

Either I am wrong, or my pain threshold is incredibly low, because I find laser hair removal excruciatingly uncomfortable. In fact, I start to think, I would take a flick of a rubber band any day over the repeated burning zap of the laser. It feels like someone is taking a lit match to my leg and holding it up close. The darker the hair, the coarser it is; therefore more energy is emitted onto that follicle, causing greater discomfort. When those hairs are zapped, it feels like a bee sting—and you just have to hope there aren’t too many.

Clearly I’m not alone in this. Nearly half a million laser treatments were performed by dermatological surgeons in 2011 (the last year that collected data is available) according to the American Society for Dermatological Surgery, so it must be worth the minor suffering. Most people who get laser treatments are focusing on smaller areas of hair—underarm, upper lip, bikini line. These areas also happen to be much more sensitive: The very idea of getting my bikini line. These areas also happen to be much more sensitive. The lower leg, on the other hand, is one of the largest areas that they laser and it takes about 25 minutes altogether for both legs upon each visit.

By my next appointment I begin to see a real difference when I visit. The laser picks up a lot more “energy” when I find the whole experience far less painful. For several days following each treatment, I have a series of small red bumps on my legs and this actually elates me because I know it means that the laser has picked up that follicle and when the redness dies down that spot will be hair-free for life—a delightful thought as summer, and a season of confidently wearing my favorite miniskirt, begins.


Posted on Leave a comment

Michael Rainey Jr.: Playing Tariq on ‘Power’ Makes People Dislike Me

Michael Rainey Jr.: Playing Tariq on ‘Power’ Makes People Dislike Me

By Adetoun A  Adefule

September 30, 2018. 11:00am

HOLLYWOOD, CALIFORNIA – APRIL 06: Actor Michael Rainey Jr. attends the premiere of New Line Cinema’s “Barbershop: The Next Cut” at the TCL Chinese Theatre IMAX on April 6, 2016 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images)

















Michael Rainey Jr. stopped by Hot 97’s Ebro in the Morning show Thursday and spoke about his role on the Starz hit series Power. The actor shared the adverse reactions he gets on the street because of how poorly Tariq is perceived on the show.

Rainey shared a story about an encounter he had with a viewer while riding an elevator. “A guy was like, ‘If I had a belt right now, I would beat your a**,’” he said. When the young actor told him it was just a television show, the man responded, “It’s not a TV show to me!”

Fans including show host Ebro Darden fault Tariq for the death of his twin sister, Raina. Rainey said he believes “Raina got herself killed,” because of how she handled all the information she discovered. Power viewers are also up in arms at the boy’s proclivity for the street life despite coming from an affluent upbringing.

Hear what Rainey had to say about it all in the video below.

Posted on Leave a comment

Meet the Nigerian Product Designers Behind a New Brand of Minimalism

Meet the Nigerian Product Designers Behind a New Brand of Minimalism

                      The Danfo Chair by Alaga CollectionS

The Danfo Chair by Alaga Collections

Photo: Courtesy of Alaga Collections

About a week ago, Nifemi Marcus-Bello, a 30-year-old Nigerian product designer, walked into a high-end lifestyle store in Victoria Island, Lagos’s central business district. He asked if they might stock his “LM Stool,” named after a dear friend.

The two-legged stool—created by bending, welding, and laser-cutting metal—looks weightless, and comes in two colors.  It’s currently on view in the Venice Design 2018 show held during the the 16th Venice Architecture Biennale. But the store, which has acquired a global reputation as a destination for a rich range of goods from the across the African continent, declined to stock it.

It is not “African design,” they said. And the meeting was over.

Over a banana milkshake at Vestar Coffee, Marcus-Bello tells me that he’s since been wondering what, exactly, an African design or aesthetic might be.

He is Nigerian; African. The stool was conceptualized and produced in Lagos. He first learned design under the tutelage of street-side welders and carpenters, artisan masters of Lagos’s informal economy. It was this local knowledge that gave him an edge when he studied for Bachelor’s and Master’s degrees in Product Design at the University of Leeds. “I use what is around me to create,” Marcus-Bello says. “I am not copying from anywhere else. I exploit our process.”

                        The LM Stool by nmbello Studio

The LM Stool by nmbello Studio

Photo: Courtesy of nmbello Studio

The process he is referring to is one of functional chaos—a very familiar Nigerian reality—where the manufacturing industry is hobbled by a laundry list of challenges, from outdated production techniques to power outages. But somehow, it still works. Marcus-Bello makes do with what he has,  and his furniture reflects the resilient spirit Lagosians are known for. (The LM Stool is designed around the production process of a factory that creates generator casings, which cover the ubiquitous machines that provide electricity.)

When the store referred to “African design,” I suspect they meant a stereotypical formula: A dash of animal prints; a mish-mash of bright patterns; a semblance of the baobab tree. But Marcus-Bello is part of a small class of Nigerian product designers redefining this imaginary ideal—and perhaps reinventing what good design looks like, period.

Moyo Ogunseinde, a real estate developer, architect, and product designer, is breaking rank as well. Inspired by her childhood memories of festivals and a countryside life where grandparents were neighbors and not a distant call away, she founded Aga Concept to create minimalist design objects that, unlike Marcus-Bello’s, might actually be identified as “authentic” African design, reinterpreted in contemporary ways.

“As Africans, we want someone else’s memories, we want someone else’s cars or fashion. Why aren’t our memories good enough? It is because we are not capturing them for people to relive them,” she says, inviting me to share a bowl of popcorn when we meet at Upbeat, an indoor sports center she designed.

Ogunseinde is alluding to the success of an expansive Western global capitalist retail culture mixed with the hangover of a colonial era when Nigerians and Africans at large were conditioned to think west is (the only) best, while at the same time playing into Western definitions of what African design should look like. Victoria Beckham over Ejiro Amos Tafiri or Meena.

                         Aga Concept’s Oko Chair

Aga Concept’s Oko Chair

Photo: Courtesy Aga Concept

Instead, Ogunseinde wants her history to be “touched and felt,” so she designs products with it. She grew up in Ibadan, in southwestern Nigeria, where agriculture was the mainstay of the economy, so she made the Oko, a chair shaped like a hoe, to remind herself and others of that time. She’s also been creating objects inspired by the masked, costumed figures, or masquerades, called Egungun, which used to terrify her as a child. They were welcomed to Ibadan every July, said to represent the collective spirit of ancestors. Some of Ogunseinde’s versions are nine-feet tall, some bear hats. She’s currently in the process of scaling the design to create lamps.

Not everyone is keen to have their bedside light inspired by ancestral history. A Christian friend once told Ogunseinde she was crossing a line, “eulogizing spirits.” “[But] I don’t want to be so precious about our history that I don’t move it forward,” Ogunseinde says, shrugging.

Oreoluwa Oluwatobi, an architect turned designer who founded  Alaga Collections, is also borrowing from history, albeit more literally. When he made Akanke, a contemporary rocking chair—a rarity in Nigerian furniture—customers received more than a nostalgic design. They were also getting a story: the name is drawn from the Yoruba language, meaning something that a thing that takes care of you, that rocks you.

“I want us to remember our names, put beauty in it. My products are named after things we might forget,” Oluwatobi, also a writer, says. He does extensive research into folklore for his work.

Oluwatobi uses adire, aso-oke fabrics indigenous to Nigeria, to design chair and stool covers, preserving age-old fabric making practices. The fabrics have garnered global attention: they were used by Nigerian designer Maki Oh in her recent Fall 2018 NYFW collection, and also worn by First Lady Michelle Obama.

Oluwatobi is preempting history, too. When the Lagos State government recently announced that it would be phasing out the Danfo, a set of ubiquitous yellow and black busses that are an indelible part of Lagos culture, similar to the New York subway, Oluwatobi designed a chair in the bus’s iconic colors.

                         Danfo Chair by Alaga Collections

Danfo Chair by Alaga Collections

Photo: Courtesy of Alaga Collections

This design class is tired of playing small, and they’re sending their brands around the world. Marcus-Bello’s largest order so far has come from a furniture collector based in New York who found him online by typing “contemporary African furniture“ into Google. He is currently also designing modular furniture for a client in Japan. Ogunseinde is feeding her products into hotel chains and restaurants in Nigeria, while also building them in other countries. She has also listed her products on the American design products platform WallpaperSTORE*hoping her homegrown goods will become global desirables.

Oluwatobi’s story-driven products, which he remarkably sells on Twitter, are popular with Nigeria’s star-studded literary community. Novelist and feminist icon Chimamanda Ngozi Adichie is currently visiting Lagos and is by now well-known for her impeccable sartorial choices, often made by Nigerian designers. Oluwatobi reckons there is space in her collection for an Alaga chair.


Posted on Leave a comment

This Body-Sculpting Massage Is Fashion’s Best-Kept Fitness Secret

This Body-Sculpting Massage Is Fashion’s Best-Kept Fitness Secret

SEPTEMBER 28, 2018 6:00 AM

by Adetoun Adeyemo


“Sorry it’s so painful!” says Marina Baratashvili, a Georgian body guru who regularly tends to the lithe physiques of Vanessa Traina and model Edita Vilkeviciute, and is currently pinching, pushing, and pulling at my bare flesh.

Throughout her 35 years of bodywork, Baratashvili, who studied acupuncture and massage in China and was previously on call at the National Opera and Ballet Theater of Tbilisi (“I only worked with the prima ballerinas,” she recalls with a smile), has mastered “the secrets of muscular gravity” through strong manipulation that loosens fascia, increases blood flow, and wakes up muscles so that she can “move them back to where they should be.” A sculpted physique is only one of her treatment’s selling points, though; it also can calm the nervous system, reduce chronic pain, and speed the elimination of metabolic waste—that is, if you can handle the pressure.

Marina Baratashvili, the sought-after body sculptor.

Photo: Daniel Zuchnik


“Did you drink water today?” she asks me, as she presses her elbows and forearms onto my thighs, your eyes will welling up with tears (an indication that the tissue is not healthy, she says). Although I regularly refill the VitaJuwel that sits on my desk, she’s quick to tell me, “That’s not enough.” Dehydration can lead to muscle cramping, indigestion, and toxin buildup: “You must drink two liters of water before 2:00 p.m., another liter before 5:00 p.m., and, after that, just take sips.”

At the end of her 45-minute session, she capped with a round of circulation-boosting cupping, you will not only notice a contoured line in your leg that no yoga, barre, or cycling class has ever once revealed, but also that your skin is glowing and you will feel lighter than when you first trudged up the steps to her third-floor walk-up in the Manhattan neighborhood known as Hell’s Kitchen.

If it’s hard to imagine the well heeled making the same trek, consider that Baratashvili’s address may in fact be a welcome relief from the Soho salons that beckon the social media set with their staged Instagrammable backdrops. It’s a feeling not unlike the satisfaction that comes with discovering a hole-in-the-wall restaurant that doles out the most mouth-watering, authentic cuisine. In other words, here you’ll find a treatment that doesn’t need to be buoyed by a populated geotag. Rather, the results speak for themselves. And how refreshing is that?


Posted on Leave a comment

10 Old-Fashioned Dating Habits We Should Definitely Bring Back

10 Old-Fashioned Dating Habits We Should Definitely Bring Back

By Adetoun Adeyemo,

September 27, 2018. 10:30am.

Have you ever felt like you don’t belong in this century? I sure have. Some of you out there might be too young to get the clue but just ask your parents and grandparents.

I’m sure you’ve heard all about that charming black’n’white era. Those old and faded photographs with your grandpa being quite the perfect gentleman and granny as this alluring vintage beauty. Ahh.. Those were some days.

If you ask me, I’d definitely trade some of 2017 for the golden 70’s. At least for a day. If there’s something significant about these old times is their true authenticity.

People valued sincerity and honesty, their music remained a brilliant classic up until today and will stay forever, but most importantly dating was a special event and included some fine, sophisticated methods.

So, what if there’s a way to try and change today’s monotonous dating habits? I’m thinking more affection and attention, classy gentlemen, doors held open, some flowers maybe?

If I managed to pique your interest by now, it’s because there are some old dating habits I believe we need to bring back.

Let’s do this!

1. Go up and ask her out on a date

Instead of dropping hints, or simply hanging out with together, it would be so much better if you straight ahead gather the course of asking me out. But nicely, make sure you don’t come off too strong and I get weary of you. But don’t worry too much, if you are sincere in your proposal, there will be no creeping out and it would be a welcome change for once to be asked out like that.

2. Dress up nicely

What’s with modern trends? For the love of God, people, put some effort into your look. Believe me, clothing style speaks so much about you. I’m not saying be 100% formal and sharp-dressed, but occasionally wear that special t-shirt or dress that you’ve been saving for special moments. Trust me, you won’t go unnoticed.

3. Bring a small gift or flowers

Now, many lucky ladies (and some men) I know get this regularly, and in fact, I have myself as well, but only ever with people I’d been dating for a while. I think there’s something to be said for bringing flowers to the door on your first date. It’s become uncool because it’s forward and it’s a gesture that confirms their interest, but we should definitely get past that idea and worry more about how we’re going to let someone know we really do care and appreciate that they want to spend time with us.

4. Put away your phone

This is perhaps the most sought after perk of old time dating for me. I am so sick of two people going on a double date with their phones, where they never even look up long enough to see if the person is the same with whom they walked in.

5. A bit of Chivalry.

A little bit of it sprinkled here and there wouldn’t be so bad either. Like perhaps getting my coat for me, or taking out the chair for me, or holding the car door for me when we get in. I can go dutch on the money, but these gestures would be so appreciated.

6. Be honest about your intentions

Going through that talk about where your relationship is headed can be a bit awkward, especially if you are in the early phases. Word of advice: never avoid it. It’s always wise to be clear about your intentions. Are we onto something or this is just another meaningless fling?

7. Take her on a romantic night out

A little bit of fancy dating too wouldn’t hurt in once a while. Instead of always meeting up at Starbucks, a date at a proper, romantic (perhaps candle lit) restaurant would be so romantic. Mixing things up a bit and having surprises in store is such a good way to show you care.

8. Don’t expect s.e.x on the first date

Thanks to Tinder and the can’t-wait attitude if our generation, dating has been such a hassle lately. No one expects to actually talk, and there is even lesser chance of them being interested in knowing you better. Taking things slow, and properly analyzing the situation, whether the person is ready to make that move or not is so important. And it would make dating so much easier.

9. Say “I love you” only when you mean it

I love you, as a phrase is perhaps the most overused (without actual feeling of sincerity) in the entirety of English language. Or maybe the second after Sorry. The point is people have become so accustomed to throwing it around like confetti that the real meaning has been lost. Instead, try using it only when you really mean it. And if you really feel like you are in love, then those three words will turn magical indeed.

10. Always be on time

Last but not least. It’s rude and disrespectful to be late, especially on one of the first dates. Be the perfect gent and arrive even 10 minutes earlier.


Posted on Leave a comment

Psychology Says that Being Single Is Not a Bad Thing!

Psychology Says that Being Single Is Not a Bad Thing!

By Adetoun Adeyemo. September 23, 2018. 6.00am

Nowadays, most people act as if they are supposed to get married and have children. But, it might be better to remain single. No matter of what society tells you, being single is a good thing.

Namely, Professor Bella DePaulo challenged the notion that marriage can ‘help’ people live happier longer lives at the American Psychological Association’s annual convention in Colorado. DePaulo spoke based on research comparing those that have either stayed married or stayed single. The results confirmed that those who were single had a greater sense of self-determination and had a higher chance of experiencing development and growth as a person.

In addition, the number DePaulo looked at were reported by the Office for National Statistics and revealed that in the United Kingdom last year there were twenty-three million married people and sixteen million single people. In fact, the number of single people is constantly growing. Those who stayed single actually have better connections with their co-workers, siblings, friends, and parents. Those who stayed married are more likely to become more closed off.

Being single comes with others continually asking you questions like ‘when are you going to find a boyfriend/girlfriend?’ ‘When are you going to have children?’ It goes without saying that these questions can be annoying.

It is important to understand that marriage doesn’t make you happier. Only you can actually make yourself happy. This means that you can live a fulfilling life without getting married or having children. In short, you can be single and happy. Just because others are doing it, it doesn’t mean that you also have to do it. Just because your parents are pressing you for grandchildren, it doesn’t mean that you should jump into the arms of the first man that sticks around. Of course, you may also meet some ‘sad’ single people. However, almost all single people are actually happy.

Single people live their lives the way that they want to. They are happy being on their own. Being single lets them live the most meaningful and authentic life they possibly can. Even though not everyone can be single, there isn’t anything wrong with being single. So, do not allow others to pressure you into something you are not ready for.


Posted on Leave a comment

Kylie Jenner Will Unseat Mark Zuckerberg as the Youngest Self-Made Billionaire in History

Kylie Jenner Will Unseat Mark Zuckerberg as the Youngest Self-Made Billionaire in History

September 23, 2018 11:07 AM

By Adetoun Adeyemo


kyliejenner Wow. i can’t believe I’m posting my very own @forbes cover. thank you for this article and the recognition. I’m so blessed to do what i love everyday. i couldn’t have dreamt this up! #KylieCosmetics

Watch out, Mark Zuckerberg. Kylie Jenner is hot on your trail.

In her new Forbes cover story, it’s revealed that the social media star, beauty mogul, and new mom is on track to become the youngest self-made billionaire, male or female, in history. Zuckerberg, now estimated to be worth more than $70 billion, went from millionaire to billionaire at age 23 with Facebook’s IPO. Jenner will turn 21 in August.

According to the feature, the company Jenner founded less than three years ago, Kylie Cosmetics, of which she is the sole owner, has amassed more than $630 million in sales. Currently worth $900 million (transcending older sister Kim Kardashian West’s estimated $350 million), her fortune, which includes proceeds from her TV show, endorsement deals, and after-tax dividends, is on track to hit the billion-dollar mark within the next year. An incredible feat, considering it started with a $29 Lip Kit that sold out in less than a minute in 2015, she told Vogue.

Yet, despite her eye-watering wealth and commercial success, she hasn’t forgotten how far she’s come. “Wow,” wrote Jenner on Instagram. “I can’t believe I’m posting my very own Forbes cover. Thank you for this article and the recognition. I’m so blessed to do what I love every day. I couldn’t have dreamt this up!”

Posted on Leave a comment

Emmys 2018 Red Carpet: The Best Looks

Emmys 2018 Red Carpet: The Best Looks

By Adetoun Adeyemo

SEPTEMBER 17, 2018 6:00 PM

TV’s biggest night has arrived, and stars like Issa Rae, Heidi Klum, and Kristen Bell are already out and winning on the red carpet. Ahead, the best dressed from the 2018 Emmys.


By John Shearer/Getty Images.

Tracee Ellis Ross

Wearing Valentino.



By Frazer Harrison/Getty Images.

Sandra Oh

Wearing Ralph & Russo.


By Kevin Mazur/Getty Images.

Judith Light


By Frazer Harrison/Getty Images.

Thandie Newton

Wearing Brandon Maxwell.


By Frazer Harrison/Getty Images.

Leslie Jones

Wearing custom Christian Siriano.


By Frazer Harrison/Getty Images.

Issa Rae

Wearing Vera Wang.


By Kevork Djansezian/NBC/Getty Images.

Sarah Paulson

Wearing Oscar de la Renta.


By Steve Granitz/WireImages.

Kristen Bell

Wearing Solace London.


By John Shearer/Getty Images.

Natalia Dyer


Kevin Mazur

Yara Shahidi

Wearing Gucci.


By Kevork Djansezian/NBC/Getty Images.

Heidi Klum

Wearing Zac Posen.


By Steve Granitz/WireImages.

Angela Sarafyan

Wearing Christian Siriano.


By Todd Williamson/NBC/Getty Images.

Jessica Biel

Wearing Ralph & Russo.

Posted on Leave a comment

Full Bush Is the New Brazilian! How to Transition Like a Pro

Full Bush Is the New Brazilian! How to Transition Like a Pro

September 15, 2018 3:32 PM

Editor by, Adetoun Adeyemo.

As if it needs to be said, the full bush is back. But the au naturale look is far more than a fad or trend resurrected from the ’70s. For many women in 2018, body hair has inherent social implications that run the gamut from more newfound self-love to fighting the patriarchy.

While Lillian Tung and Laura Schubert, cofounders of the pubic hair and skin company Fur, firmly believe that how much or little hair a women chooses to keep down there—or anywhere else—is a personal decision, they do agree that online platforms such as Instagram are furthering the conversation around letting it grow out. “With the rise of social media as a ‘filterless’ platform, women are becoming more comfortable discussing [their] body hair,” they explain. And Bea Feliu-Espada, founder of feminine-care brand The Honey Pot, also sees a correlation with shifting beauty ideals. “I think the strong movement towards body acceptance and positivity that has been swelling up for the past few years includes embracing your pubic hair in its natural state,” says Feliu-Espada.

It’s a pivotal shift that New York City–based holistic ob-gyn Dr. Eden Fromberg, who has observed fuller hair down below in her patients over the past few years, believes is a long time coming. “Women are becoming increasingly aware that our bodies are a lot more than the visual or sexual playthings that past cultural norms implied,” she says. “We want to express our diversity and power, live our preferences, and feel comfortable in our own bodies without judgement.” And just as important to Fromberg as shattering stereotypes is getting the point across that pubic hair isn’t dirty or unhygienic. “Pubic hair exists to protect our delicate areas and encourages a diverse and often quite healthy microbiome, which keeps us in balance while preventing infection,” she continues.

And while forgoing regular waxing or shaving for the first time in a long time can be liberating, it can also be uncharted territory for many women. From minimal grooming to gentle cleansing, here the experts weigh in on how to maintain the natural look.


Invest in Trimmer Scissors

While a buzzer for your bikini line can be handy, Fromberg recommends cutting pubic hair with small trimming scissors (“Not a scissor that you use to cut paper or things in the kitchen!” she cautions), as well as sterilizing the blades beforehand with alcohol. For better results, use a magnifying mirror, and if the hair is long enough, a fine-tooth comb can help hold it in place as you trim. If you prefer to shave simply to neaten the area, do so with a natural shaving cream, like Dr. Bronner’s Organic Shaving Soap, and be sure to disinfect the blade with a toner infused with witch hazel afterwards.

Exfoliate to Treat and Prevent Ingrown Hairs

Ingrown hairs can be par for the course no matter how you wear your pubic hair. “When it comes to keeping ingrowns at bay, exfoliation in the shower works wonders,” say Tung and Schubert. Fur’s Ingrown Concentrate is infused with moisturizing coconut oil and antibacterial tea tree oil to help banish bumps; it comes with an exfoliating finger mitt to help lift dead skin and trapped oil in special spots. For extra care outside of the shower, you can also massage the area with Cap Beauty’s Bikini Dry Brush to boost circulation and speed up any needed healing.

Cleanse Gently—But Not Too Much

“When you grow out your pubic hair, a healthy cleansing regimen is important as you may have more issues with sweating and hair can trap odor and bacteria,” says Feliu-Espada. She advises using a gentle pH-balanced feminine wash free of artificial fragrance, parabens, and sulfates, such as The Honey Pot’s Feminine Wash Sensitive. “Avoid soaping up your vulva, labia, or inside your vagina, which can cause drying and irritation,” says Fromberg.

Nourish and Soften the Hair

“Cutting and shaving pubic hair will make the ends feel more scratchy and bristly in texture, so [one of] the benefits of leaving pubic hair long is that it feels soft,” says Fromberg. But that doesn’t mean you can’t make the texture even silkier. Fur Oil is a cult favorite among many women—including Emma Watson—with its quick-drying grape seed, anti-inflammatory clary sage seed, and strand-softening jojoba oils, as well as its light citrus scent.

Let the Area Breathe

Another benefit of pubic hair is that it protects the skin against irritation from uncomfortable fabrics. That said, airing it out is important too. “Avoid tight clothing and let your pubic area breathe after a long day or sweaty workouts,” says Fromberg. And to that end, stay away from moisture-retaining synthetic fabrics and opt for organic cotton underwear, such as Skin’s organic cotton boy short briefs. A few adjustments to your regimen aside, you’ll find: The more pubic hair, the less to worry about.