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What Is Lip Enhancement?

What Is Lip Enhancement?

By Spa Editor, Adetoun Adeyemo. January 11th, 2018. 9:00am

Lip enhancement is the most common form of treatment to remove lines around the mouth, so-called smokers’ lines, as well as create fuller lips for a more sensuous smile.

Dermal fillers are used to fill out the lines around the mouth and produce a fuller lip.

The results last between 4-6 months. The product will dissolve away naturally afterwards, leaving your lip the same as it was prior to the treatment. Results last longer the more treatments you have and we will design a treatment plan for you so you know what to expect.

A full recovery takes between 6 – 8 weeks, although normal activities can resume in as little as 5 – 10 days.

The procedure is usually performed under local anesthesia. After the perioral region and lips have been anesthetized, the filler is then injected into the body of the lip or the vermillion border. The patient will experience one to two weeks of variable swelling after which they can enjoy beautiful, full lips for years to come.

But how does this all work? The minimally invasive procedure—Dr. Doft says you’ll be in and out of the office in less than 45 minutes—involves the insertion of threads (made of the same dissolvable material used for suturing the skin during surgery) via a needle along the edge or body of the lip to create definition. These “threads” are lined with small cones, which grab hold of the skin from underneath and pull up to suspend the skin back to its youthful positioning. “Topical numbing cream is typically used, along with lidocaine injections for comfort,” says Dr. Doft. The numbing takes around 15 minutes and the procedure a short 20.

Image/Melissa Doft, MD

Similar to lip fillers, lips are left swollen and somewhat bruised for the first week, but Dr. Doft says that the main downtime difference is that the threads “tug” when you smile and eat during the first week. “This will stop once they ‘settle in.’” But, the results are worth it. While lip fillers last for up to six months, Dr. Doft says the results from a lip thread lift should last a year. As for cost, expect to pay anywhere from $800–$1,200.

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22 Hair Salon Marketing Ideas for 2019

22 Hair Salon Marketing Ideas for 2019

By Editor, A.A., December 2,. 10:20am

As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.

With a new year upon us, there is ample opportunity to make 2018 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

 

1). Post Photos On Your Social Media Pages 

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (…yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.

Make sure you utilize all the big social media platforms such as:

a) Instagram

b) Facebook

c) Twitter

d) Pinterest

At the risk of being completely cliche` – remember, a picture is worth a thousand words.

 

2). Share Your Promotions on Social Media 

Not only do your social media pages represent a good place to share images, but they also are a great channel to get the word out about any specials or promotions going on at the salon. You put time and effort in to crafting fun and enticing promotions to help drive clients through the door. So, make sure they get the attention they deserve. Always share ongoing or upcoming promotions on your social pages to get them across a large audience in a small amount of time.

3). Online Directories – Get Your Spa or Salon Listed 

2018 is finally here and, needless to say, the days of giant phonebooks are definitely a thing of the past. Instead, your clients turn to online directories such as Yelp to connect them with local businesses in their area. In fact, about 88% of clients say they check online reviews on directories before ever stepping foot into a business’ brick-and-mortar. So, if your salon isn’t listed, and/or you haven’t been monitoring your online reviews… start doing so, now!

 

4). Keep Your Website Updated and Looking Fresh

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon’s website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon’s website offers…

a) Nice photos of your staff and happy clients enjoying your services. As with your social media        pages, it’s important to visually show why clients want to visit your salon.

b) Easy access to information on all your services, pricing, and any specials you may be currently running.

c) The ability to book an appointment easily and seamlessly straight from your website.

d) Links to your social media pages to build your online following.

 

5). Offer Convenient Booking Methods

Most clients prefer to go to salons that offer the convenience of online booking. It’s one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

Think about it — during the majority of your open hours your clients are working. It can be a hassle for them to break away and make that phone call. What’s more convenient for your clients is to give them the ability to book an appointment at your salon online. This way they can book an appointment when is most convenient for them, and it only takes them a second to do. Interestingly enough, a recent survey actually found that 42% of online bookings happen after business hours.

I recommend the right online booking system, clients have the ability to book an appointment straight from…

a) Your website

b) Your online listing profiles

c) Your social media pages

6). Create an Online Look-Book with Instagram 

Using your Instagram page is a perfect (and free) opportunity to show off your work and your salon’s personality to potential customers. Utilize the platform to share hair tutorials, styling advice and current/upcoming trends. You can even take advantage of its video functionality to discuss unique salon services and any product reviews (especially those you sell). Many successful salons use Instagram as a means for generating extra attention and getting a conversation going with their clients… plus it can be a lot of fun!

7). Form Partnerships with Other Local Businesses

As a salon owner, sometimes it can feel like you’re marooned all on your own on some desert island. However, it’s important to note that you are never alone. You’re part of the local community and believe it or not there are other business owners who are always there to help. Consider swapping promotional materials with other local businesses you think your clients frequently visit. You can even try to establish exclusive promotions between your salon and another local business in your area.

Some smart local businesses for salons to partner up with are…

a) Photographers

b) Retail Shops

c) Spas

d) Make-up Artists

e) Nail Salons (if you don’t offer nail services)

f) Jewelry Shops

g) Wedding planners

8). Create a First-Time Visit Special

 

Getting new clients to your salon can be as simple as making every clients’ first visit special – literally and figuratively. Welcoming first-time clients with some sort of “first-visit special” is the perfect way to warmly open your arms to new clients.

For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.

 

9). Offer Last Minute Specials

For times or days that you know are usually slow, it’s a great idea to spice things up with special, daily promotions. Make these promotions an “act fast” item. Set the promotion up during your slow times and blitz it out across your social media pages, website, and email lists. Watch how you can turn a systematically slow time for your salon into a profitable one.

 

10). Offer Monthly Specials

Every new month comes with the opportunity to freshen things up at your salon. Consider creating a new monthly special at your salon every month. It doesn’t have to be anything crazy, the point here is just to generate a little buzz, and give clients something to be excited about. Try something like $5 of your next cut during the month of February, or 10% off your first blowout in March. Remember — these don’t have to be anything crazy, just something for clients to appreciate. A little buzz can go a long way in terms of attracting more clients to your salon.

 

11). Offer New Product Bundles

You can’t always reinvent the wheel. In some instances, to attract more clients, you don’t have to. Maybe you don’t have any new treatments or services this month – and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.

If you’re like most salons, you make a substantial amount of profits from the retail you sell. So, it makes sense to focus some of your efforts this year into your retail selection. Consider pairing some products together and creating some product bundles. If you already do this switch some items within each around to get a combination that’s new. It may even be a good idea to create seasonal bundles – for example, in the winter, maybe pair a deep conditioning mask with a hydrating shampoo to help your clients tame static and frizz.

 

12). Give out Sample Gifts with Purchases

Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.

For clients: Everyone loves getting free stuff. This makes clients feel like you’re treating them to something special and will respond to your generosity with loyal re-bookings.

For you: Giving away samples is the perfect way for you to test out new products with your clients. For example, before ordering a new shampoo in bulk to sell, you just order a few to sample out. If clients enjoy the new product, then you move forward with stocking your shelves with it. This will help you be smarter with the money you spend on inventory.

 

13). Create and Distribute Punch Cards to Clients

It can be difficult attracting new clients to your salon, but that’s only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.

Step 1: The way this works is that one visit = one punch. So, first, you want to decide how many punches will equal a reward. Try to make it a ‘clean’ number such as multiples of 5.

Step 2: Once you’ve chosen the number of punches/visits it takes, it’s time to choose what you will reward your loyal clients with. For example, it can be something like along the lines of $20 off next visit or 50% off next visit – just make sure you’re creating rewards that are equally beneficial not only to the client, but to your business as well.

Step 3: Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

 

14). Start a Referral Program

Start accessing your clients’ network of friends by implementing a referral program. Referral programs are great for encouraging new business. In fact, the New York Times reported in a recent survey that business owners reported about 65% of their new clients were generated through referral programs.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Refer a friend and get $10 off your next visit. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

 

15). Start Up a Monthly Newsletter

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

a) Current positive customer testimonials

b) Current specials and promotions

c) Visuals of services, products, and/or happy clients

This may sound like a huge endeavor, but you can save a ton of time by using marketing automation software to easily keep your clients updated on what’s going on at your salon.

 

16). Capitalize on Holidays & Events 

What do you think is more compelling? Bland, generic promotions or fun and interactive themed ones? Themed promotions are a great way to help your salon’s specials to stand-out from the sea of promotions being sent out by your competitors. Infusing your promotional ideas with a fun, seasonal theme works to make specials you create resonate better with your clients.

Some big holidays and events that local salons definitely don’t want to forget are:

a) Valentine’s Day

b) Mother’s Day

c) Father’s Day

d) Prom

e) Bridal Season (June, August, September and October)

f) Back-to-School

g) Halloween

h) Homecoming

i) Black Friday/Small Business Saturday/Cyber Monday

j) December Holidays (Christmas, Hanukkah, New Year’s Eve)

 

17). Always Promote Gift Cards

 

Especially keeping holidays in mind, gift cards play an important part to the success of any local salon. Think about it — gift cards are the perfect gift to give for both you and your clients.

For clients: Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn’t know what to exactly get (i.e. perfect for husbands for anniversaries).

For you: Gift cards are guaranteed money for your salon. You’ve already made the purchase, so even if clients forget to redeem, your money is already in the bank.

18). Always Face the Day Looking Your Best

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you’re rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!

 

19). Have Business Cards on Hand at All Times

You want to appear like an established salon and business cards are an easy, inexpensive way to do so. Additionally, for the clients you bring in through word-of-mouth, business cards are the perfect solution to nab those who are forgetful. Let’s be honest, sometimes it can be hard to remember what we had for breakfast, let alone remember a conversation we had about a great salon we just heard about. So, make sure you and your stylists all have business cards to help forgetful clients remember who you are and what your salon is about.

 

20. Always Be on Top of the Newest Local Trends and Fads

It’s important to know the newest trends in the industry, but it’s almost more important to know what’s hot in your own backyard. You can learn a lot from walking down the street or heading to your local mall, and simply seeing how the local women are wearing their hair. Once you have a handle on that, build some specials around cuts and styles that will appeal to local clientele.

 

21. Keep the Shop Spotless

This may seem like a simple one, but it’s important to note nonetheless. You’d be surprised how many salons leave rogue piles of hair on their floors, or don’t probably clean their tools. It can be a major turn off to clients. Just be sure your salon always has a clean and tidy appearance.

22. Stay Professional

Keep it professional at all time.

I hope you found these hair salon marketing ideas helpful! If you’re hungry for more salon marketing ideas to take your salon to the next level check out our free guide. 

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Salt vs Sugar Scrub

Salt vs Sugar Scrub

Posted on Novermber 6, 2018. 12:50pm

By Adetoun Adeyemo.

Exfoliation is the removal of dry/dead skin cells on the surface of the skin and is one of the most important aspects of your home skincare routine for face and body. Exfoliation not only helps many skin problems, it also increases blood circulation, which in turn helps you to achieve healthy and glowing skin.

How Often Should You Exfoliate?

We suggest exfoliating twice a week as part of a good home care regime – both the face and body. While it’s important to remove dead skin it’s also important not to strip away too many of your natural oils, so a good balance is essential.

I love a good body scrub. Usually after a body scrub I feel brand new, along with the dead skin cells disappearance. To cut down on spending, I make my own body scrubs and do them at home. One day I used salt instead of sugar and well I was not pleased.

The Importance of Exfoliating.

Firstly, exfoliating the skin is necessary.  It is the key to glowing skin. It gets rid of dull and dead skin cells and this helps you to absorb skin products better. By exfoliating you are giving yourself healthier and brighter looking skin.

Three wooden spoons with different kinds of sugar in each.

The Difference Between Sugar Scrubs and Salt Scrubs

The main difference is the size of the granules.  Generally, sugar is smaller than salt, thus sugar is less abrasive on the skin and is used for body scrubs. Salt scrubs are generally used for tougher parts.

SUGAR

Best for: sensitive skin, freshly-shaved legs, can be used all over the body

• Sugar scrubs exfoliate whilst also moisturizing the skin.

Because it is gentle, you can use sugar scrubs more often. Daily if you like.

There aren’t as many nutrients in sugar scrubs.

Sugar is best for the Face

Natural Sugars are less drying on the skin.

SALT

Best for: elbows, knees, feet, calluses

•Salt scrubs make good muscle relaxants.

It can sting if scrubbing over cuts and bruises.  Salt scrubs can be drying to the skin, and you may need to re-hydrate pretty intensively after using a salt scrub.

Sea salt is usually used in making homemade scrubs, and it contains wonderful minerals that are great for your body.

Salt scrubs are wonderful for detoxifying your skin and helping to purify the skin as well as keep your pores clear

Salt scrubs can kill bacteria & reduces inflammation

The reason I decided to go with home made sugar scrubs is because I can keep a track of the ingredients. Scrubs bought in stores contain preservatives, and other ingredients that can be harmful to the skin. You can easily make a salt or sugar scrub with all natural ingredients at home. Sugar scrub has a short shelf life but I guarantee you will use it up in no time.

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Results Shows HotBath Helps Fighting Depression

Results Shows HotBath Helps Fighting Depression

By Editor. October 30, 2018. 12:30pm

There’s perhaps no better elixir than soaking in warm water after a long day. Many of us can attest to the relaxing benefits of unwinding with a hot bath, but did you know it can also help improve your health?

Most ancient cultures have long believed in the healing effects of water. Similar to mindfulness, the Japanese practice of engaging in public baths known as “sento” is used as a way of cleansing both the body and the mind. While we don’t have public baths in the States, we may be able to get the benefits in the privacy of our own homes. In fact, in a modern Japanese home, this is known as “furo.”

That’s right, your own bathtub may be key to literally washing your pain away. Hot water is healing with passive heating

The therapeutic ritual of bathing culture in Japan involves more than just cleansing yourself of physical dirt. From “onsens,” or natural hot springs, to sentos (public baths) and furos (private baths), soaking in these healing waters are a way of purifying from the day-to-day spiritual grime.

Your skin releases endorphins in response to the soothing warm water the same way that endorphins are released when you feel the sun on your skin,” says Dr. Bobby Buka, a dermatologist based in New York. He explains that submerging ourselves in hot water can be both therapeutic and reinvigorating because blood flow increases to the skin.

A warm bath can also improve breathing. The temperature of the water and pressure on your chest increases your lung capacity and oxygen intake. A growing body of research has shown that passive heating, like spending time in a sauna, can also reduce the risk of having a heart attack, improve blood sugar control, and even help lower your blood pressure.

In one eye opening study published earlier this year, researchers collected data from 14 participants and found that soaking in an hourlong hot bath burned as many calories (around 140) as a 30-minute walk. This is because the warm water makes your heart beat faster, giving it a healthy work out. They also found positive anti-inflammatory and blood sugar responses which can protect against illness and infection.

An hourlong hot bath may help:

• reduce risk of a heart attack

• improve blood sugar control

• lower your blood pressure

• burn 140 calories

• protect you from illness and infection

Let’s not forget about the best benefit: pain reduction

Bathing in a sento is a unique cultural and communal experience in Japan. They claim that the hot water from their natural springs can improve blood circulation, calm the nervous system, and help relieve intense pain. While hot spring water isn’t readily available in the States, science shows that we can obtain similar benefits by soaking in a hot tub or visiting a sauna.

Stress causes the muscles of the body to contract,” says Dr. Mark Khorsandi, a migraine surgeon in Houston, Texas. “A hot bath can relieve those symptoms and keep the muscles loose.” Stretching and moving in the water also provides a low-impact workout for discomfort in muscles, joints, and bones.

This has been true for Alaina Leary, 24, who regularly takes hot baths to help manage chronic pain from living with Ehlers-Danlos, a disorder that affects the connective tissues. When she was first diagnosed at the age of 9 in 2002, she recalls feeling extremely breakable. “I was slower than other kids. I had trouble running [and] walking one foot at a time.”

After working with different physical and occupational therapists, she began using warm baths during pain flare-ups. In the evenings, she would set aside time to ease into the tub and let her muscles relax.

Many people who have chronic illnesses report feelings of depression and despair. Khorsandi says hot baths can provide physical comfort and contentment, and can ease the blues that are associated with chronic pain.

Improve mindfulness with an Epsom salt bath

She remembers feeling pins and needles in her hands when she initially found out about her illness back in 2012. “I went through a period of depression after getting diagnosed, not knowing if I was ever going to feel better.”

Through trial and error, she discovered that doing gentle yoga and soaking in weekly baths lessened the constant aches in her joints and muscles. After filling the tub with Epsom salt, she set her phone nearby and listened to guided meditations. Soaking in dissolved Epsom salt can help with muscle soreness and stress, allowing for even greater relaxation.

She now uses her time in the warm water for practicing mindfulness. “One of the things I learned from having an autoimmune disorder is that there is no cure. And not only is there no cure, you’re really kind of on your own in terms of what’s going to make your body feel better,” she says.

Paying closer attention to the sensations in her body has helped Sherman feel more present, in spite of her illness. Now, several years after being diagnosed, she’s noticed significant changes in both her physical and emotional well-being. Restorative bathing like onsen, sento, and furo involves transforming both the mind and soul to have deeper, more meaningful experiences.

“The meditations have taught me that using water is a way of washing off your day and releasing energy.”

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Checkout The Best Skin Care Gift Sets for Beauty Lovers

Checkout The Best Skin Care Gift Sets for Beauty Lovers

By Adetoun Adeyemo. October 23, 2018. 10:13am

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Whether you’re shopping for a skincare-obsessed friend or you’re tempted to try a new regimen for yourself, these gift sets offer the perfect solution. Each contains the essentials for a fully fleshed-out beauty routine—in one convenient package. Here are a selection of our favorites.

Advanced Génifique Youth Activating Starter Kit
LANCÔME $35.00

A starter kit for skincare lovers with commitment issues. Inside, you’ll get two Advanced Génifique Hydrogel Melting Masks, Advanced Génifique Youth Activating Concentrate, and Advanced Génifique Yeux Youth Activating Eye Cream.

Hydration Heroes Set
KATE SOMERVILLE$73.00

For the person who’s always complaining about their dry winter complexion, Kate Somerville’s Hydration Heroes set is a no-brainer. It comes with a full-size cold cream cleaner + makeup remover, a full-size Wrinkle Warrior Plumping Moisturizer + Serum, Wrinkle Warrior Eye Gel Visible Dark Circle Eraser, and Wrinkle Warrior Pink Plumping Mask.

Secrets of Algae Kit
ALGENIST$115.00

This trio of the brand’s bestsellers—Genius Liquid Collagen, Genius Ultimate Anti-Aging Cream, and Complete Eye Renewal Balm—promises a visible transformation in 10 days. 

Celestial Transformations The Radiant Collection
LA MER$250.00

Whether you’re buying for yourself or a La Mer-addicted friend, this four-piece collection is the perfect way to splurge. You’ll get a 1 oz tub of Crème de la Mer Moisturizing Cream, a tube of Cleansing Foam, Renewal Oil, The Treatment Lotion, a cute pouch to boot.

Daily Essentials Set
TATA HARPER SKINCARE $75.00

Fans of the all-natural skincare brand will want to get their hands on the daily essentials set ASAP. It includes Tata Harper’s Repairative Moisturizer, Rejuvenating Serum, Regenerating Cleanser, Hydrating Floral Essence,Resurfacing Mask, Replenishing Nutrient Complex, and a Restorative Eye Crème sample.

De-Aging Experts Smart™ Set
CLINIQUE sephora.com$55.00

A four-part system for those looking to up their anti-aging game. The set includes a Broad Spectrum SPF 15  Moisturizer, a Custom-Repair Moisturizer for night time, a Custom-Repair Serum, and a Custom-Repair Eye Treatment.

Repair + Renew For Firmer, Radiant-Looking Skin
ESTÉE LAUDER$72.00

A three-piece set from Estée Lauder’s cult-favored Advanced Night Repair line, including: Global Anti Aging Cell Power Crème, Synchronized Recovery Complex II, ANR Eye Supercharged Complex Synchronized Recovery.

Drunk Elephant The Littles™
Drunk Elephant $90.00

Mini versions of your favorite Drunk Elephant products, including: No. 9 Jelly Cleanser, C-Firma Day Serum, B-Hydra Intensive Hydration Serum, T.L.C. Framboos Glycolic Night Serum, Virgin Marula Luxury Facial Oil, Lala Retro Whipped Cream, Umbra Sheer Physical Daily Defense, Shaba Complex Eye Serum, and a cute pink travel bag.

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The One Beauty Product Khloé Kardashian Always love Buying from Amazon

Reality TV stars…they’re addicted to Amazon just like us. One celeb fan of the unbelievable convenience of having anything you could possibly want right at your fingertips and free two-day shipping to boot? Khloé Kardashian.

“I’m not going to sugarcoat it—I am ADDICTED to Amazon! I constantly buy things that I definitely don’t even need. It’s basically the best/worst thing ever, LOL,” Kardashian shared on her app, as reported by Glam.com.

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On her app, Kardashian shares her give current must-buys in her Amazon cart, and we, of course, zoned in right on her beauty pick: EBP Medical 24K Gold Bio-Collagen Facial Mask ($8). According to the brand’s Amazon page, the sheet mask helps to brighten, moisturize, minimize pores and stave off wrinkles, while helping cells regenerate and repair.

Not only does this $8 buy pack a punch, but Kardashian said she swears by it before going on camera. “I’ve been obsessed with gold masks lately! I’ll give myself a facial with this collagen-infused version the night before a big shoot so that my skin is plump and moisturized,” she said.

In addition to the skin care mask, you can also find eye masks in Kardashian’s Amazon cart. “I experience HORRIBLE migraines, so I was told these freezer packs might help. I ordered a few to see which would feel the best on my face before I decide which one to keep,” she said. The product that met her criteria? PerfeCore Eye Mask, which at $19, is not only great for cold therapy, but it also helps to reduce dark circles and eye bags. Judging from many five-star reviews of the product, Kardashian isn’t the first one to discover this secret. Count us on on adding both to our own carts.



 

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